Indeed, we are all too familiar with a link to pay any attention to it. More often than not, when we hyperread, we are so quick to click on a link that catches our attention and jump from one page to another, to another We know what the result of our clicking will be: we will be 'transported' to a new page with, again, more links. To add on to Burbules' argument that hyperlinks are not neutral in their signification, I would like to also argue that readers get caught up in some kind of a 'link frenzy'. That is, they are often too preoccupied with looking for links to click to even pay attention to what's been read or what they are clicking, much less to be conscious of their actions. They would not probably recognize this preoccupation until they encounter a page where there are NO LINKS. "Oh my goodness," they would exclaim, "where are the links?"
|1 | Introduction||2 | Links Have Effects||3 | Rhetorical Effects|
|4 | Structural Effects||5 | Aesthetics||6 | Conclusion|
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